CFO CHOICE has a 3 stage easy and simple process :
Process & Flow
Stage 1: Call for Applications
The advisory panel comprises of industry leaders and CFOs from various fields, including manufacturing, banking, pharma, travel & logistics and marketing.
All products, solutions and/or services entries received are filtered by the advisory panel for validation and the names are drawn up in each category.
All applications are collated and segregated by the CFO CHOICE secretariat team as per their relevant categories.
Brands apply for the CFO CHOICE recognition title based on the categories of their offering – product, solution and/ or services.
Brands keen to participate are invited to fill in the application so that the secretariat team can work with them for validation and reference checks if necessary.
Entry is open to all Brands having products, services and/ or solutions for CFO community launched and available in India over the past 12 months. The application fee to enter in the process is USD 1000/- per product, solution and/or services. NB: Products are entered for the whole process and cannot withdraw at any stage once entered.
Substantial media investment ensures there is visible coverage and understanding for receiving the honor title through the CFO CHOICE website.
Post validation by this panel of experts, the eligible products, solutions and/or services move to the next important stage of the CFO survey process.
The CFOs determine and choose the products that will be honored by the CFO CHOICE recognition.
An Independent Survey will be conducted through online responses from CFO community.
Responses of CFOs are collated through survey questionnaires across the country asking for their inputs on the products, solutions and/or services by categories as selected by the advisory panel.
The CFOs responses for the said products, solutions and/or services in each category will determine which of them will be bestowed by the CFO CHOICE recognition title.
Stage 2: CFO CHOICE Advisory Panel
All products, solutions and/or services entries received are filtered for validation and the names are drawn up in each category.
The advisory panel comprises of industry leaders and CFOs from various fields, including manufacturing, banking, pharma, travel & logistics and marketing.
The eligible products, solutions and/or services move to the next important stage of the CFO voting survey process.
Stage 3: CFOs via a voting survey decide their preferred Products, Solutions and/or Services from the list
The CFOs determine and choose the products that will be honored by the CFO CHOICE recognition.
An Independent Voting Survey will be conducted through online responses from CFO community.
Responses of CFOs are collated through the voting survey across the country asking for their preferred products, solutions and/or services by categories.
The CFOs responses for the said products, solutions and/or services in each category will determine which of them will be bestowed by the CFO CHOICE recognition title.
The Recognition
This will be done in the grand gala evening with a large gathering of CXO guests from the Industry invited to celebrate the Brands being honored by the CFO CHOICE recognition title in each category.
Honored Products promote the Recognition
Post the official announcement for a period of one calendar year, Brands honored can use the “CFO CHOICE” title logo for the year on their packaging, promotions, advertising and marketing campaigns. For the first time, CFOs will enjoy the vote of confidence of fellow CFOs to help them select the best products, solutions and/or services from Brands. The products, solutions and/or services inadvertently will savor the advantage and benefits of high awareness and visibility thereby, leading to potential increase in sales.