“CFO CHOICE” is a very powerful tool for organizations to promote and market their products, services and solutions to the CFO Community.
About CFO CHOICE
This B2B platform is uniquely positioned to recognize and honor products, services and solutions on the back of stated preferences of CFOs and top decision makers in Finance, Accounts, Treasury functions and to help vendor organizations create a positive brand positioning for their products, services and/ or solutions by being the CFOs preferred choice.
The process for the “CFO CHOICE” recognition is conducted via an independent advisory panel of imminent CFOs and an independent survey from across the country with CFOs and Heads of Finance functions in enterprises.
CFO CHOICE is a great way for Sales Acceleration.
Key Highlights of “CFO CHOICE” recognition:
Compliments and supports Sales Acceleration on the back of high visibility.
Increases customer retention and loyalty.
Given an instant recognition and differentiation to your winning product in an array of available products, your product, service and/ or solution will stand out among competitors in your category.
Generates confidence for customer purchase for your products, services and/ or solutions in your category.
Not an award, it is the CFOs verdict (voice of customer) for recognizing and celebrating preferred products, services and/ or solutions.
Post the official announcement; manufacturers of the recognized products can use the CIO CHOICE logo on their packaging and promotions, marketing and advertising campaigns/ materials.
The power of CFO CHOICE to drive sales is in the process and methodology. The winners are determined by using an independent CFO survey from across the country on product performance, customer satisfaction and continued customer service. It is a recognition and validation that CFOs can trust because it is ‘By the CFO and for the CFO’. It offers the CFO community an authentic aid to finding and considering the most preferred and stable products, services and solutions.
CFOs (customers) typically would look at a value proposition based on their own size, available budgets, future scalability and problem statement. Our approach with regards to vendor recognition is largely based on very “CUSTOMER CENTRIC” approach and related “CUSTOMER EXPERIENCE”.
Most of the current vendor recognition platforms focus and emphasize heavily on revenue as one of the key deciding factors while conferring vendor recognition. In a practical world – innovation, quality of services, and cost to customer are critical measures for vendor recognition. For example if we were to rank the top 100 ICT companies basis their annual sales & revenue numbers, these wouldn’t necessarily cut the right value for Indian CFOs for making it a preferred company to work with. Another example is that of performance benchmarks, ratings conferred on products do not offer holistic view of the product capabilities in the true sense to the Indian CFO for making those vendor brands as preferred products to procure.
The most effective awards or recognition programs should affect and motivate a good number of vendors suppliers to finance domain, irrespective of size, reach and global footprint.
We understand that vendor recognition is situational. Each vendor has a preference for what he finds rewarding and how recognition is most effective for him. One vendor may enjoy flaunting the conferred recognition in public; another vendor may prefer to showcase in a private, one on one meeting with customers and their personal interactions. We use the myriad components for vendor recognition that are available.